Oil Filters, what's your opinion?

[Matt]

I'm going to be doing another oil change on my new-to-me truck with a cm871. First change I put on a Fleetguard because that's what my shop had. I've used Donaldson a lot in the past on other trucks too.

My question is: is there a universally accepted "must use" brand of filter? Or is it a matter of personal preference?